Press & Photographers

until Anime Milwaukee 2020

Below are Photographer and Press Policies & Applications

2020 Photographer Policies

If you intend to charge attendees for photoshoots and/or accept monetary tips, we require you to purchase a Photographer Badge. Anyone who are financially profiting from our event and/or attendees must be accounted for through similar regulations as our exhibitors and vendors.

We use proceeds from this to benefit the AMKE cosplay community as a whole, including you! This year, thanks to the support of cosplay photographers last year, we will be improving our cosplay photoshoots with revamped scheduled meetups (with staff supervision on Saturday) and new backdrops.

Photographers with professional or pro-sumer gear who are taking photos and their present talent may be approached by staff at the convention and asked if they are doing a paid photo shoot. In the event that you do not have an Anime Milwaukee issued Photographer or Press Badge, you will be escorted to the Communications Office to obtain an appropriate badge. Refusal to do so will result in the loss of your attendee badge and escorted off the premises.

This badge is $90 (or $40 with a trade-in of your regular attendee badge). The purpose of the application process is to verify your service as legitimate, not to judge quality of work. These passes will be available with our Pre-Registration system as well as on-location.


  • Reserved seating and early entrance for select convention events (see the Press Department for more details)
  • Store your equipment in the Communications Office between shoots.
  • Approval to use our social media(s) to advertise
  • We will issue you an Anime Milwaukee authorized logo to promote your presence.
  • Use of one (1) light stand (battery powered only) on the premises
  • Use of Clamp lights.
  • Equipment is permitted in foot traffic areas, but should immediately be moved when your shoot is complete or if any handicap or special needs vehicle need to pass through.


  • Does not grant an “All Access” privilege to our event.
  • Does not grant you the power to restrict attendees from certain areas of the convention.
  • You may politely ask attendees to clear an area, but they do not have to comply.

Reports of a Photographer being rude to attendees will result in the removal of the Photographer Badge. Complainant will be issued an attendee badge and be told to discontinue photo shoots for the remainder of the event. Inability to comply will result in removal of attendee badge and the event.

Once your application is submitted and reviewed, you will be sent an email with an approval decision and further instructions as to how to proceed with your registration process. Anime Milwaukee reserves the right to deny a Photographer Badge to anyone, at any time. If you are denied a Photographer Badge, you will be refunded.

There is no badge mailing option for Photographer Badges. These are Weekend badges only, there is not a single-day Photographer Badge. These badges will be made available for pick up at the convention only.

Photographers retain all rights to their photos, however, AMKE may ask to use high quality, non-watermarked photos in promotional materials. If so, photos will only be used with attribution. As this is a private event, certain photo restrictions may apply, such as guests not permitting photos or allowing photos to be sold.

Communications Office Location and Hours:

Communications Office: MACARTHUR room – 4th Floor of the Hilton Milwaukee City Center

2020 Photographer Badges are now available here!

Contact the Press Department Manager at for more information.

Press Rules and Regulations

Welcome to our media partners and community members. We’re excited for you to join us for Anime Milwaukee (AMKE).

Press access is a powerful tool and privilege. We limit the amount of badges to vetted members of the media. Priority will be given to national, regional, and local affiliates. We will then distribute badges to fan media in order of prominence.

Student journalists are always encouraged to apply!

Are you interested in helping us push our event on your respected media outlet? Let your audiences know that you’ll be here.

At-convention press registration will be permitted this year at Anime Milwaukee; however, we highly encourage you take advantage of pre-registration. Individuals registering for press passes must represent a legitimate publication or media company.

Anime Milwaukee will be accepting web-based, broadcast and print media publications. Freelance photographers and documentary film or video makers will NOT be granted press passes as they are not a circulation media. Social media ‘pages’ or ‘groups’ are not recognized by Anime Milwaukee as a primary outlet for reporting of our event: Your publication must be one of the accepted media types on our form. It is, of course, acceptable if your publication uses social media to advance the circulation of your reports.

Press Application Guidelines:

All press applicants must provide the following credentials to validate themselves as a member of a press outlet.
Failure to supply our requirements will result in denied press pass access.

  • Business card (Present on-site when picking up your badge)
  • Letter of introduction and intent on your publication’s or school’s letterhead (Emailed as an attached document or present on-site)
  • The below media-type, specific requirements (Email or present on-site)

All final, publicly-published reporting must be submitted upon their release for archiving, marketing and quality control assessments (see below). All submissions must be made by March 31, 2020.

We do encourage pre-convention hype publicity; however, please DO NOT take or borrow logos on our website or social media to promote our event. We have created a promotional logo specifically for this purpose and it is available upon request.

Be sure to sign up for the press release mailing list, so that you will be the first to know when something new is coming in for Anime Milwaukee!

Mandatory Press Sessions

As a perk to attending as members of the media, we offer a unique opportunity for exclusive guest press sessions only available to members of the press!

Press Sessions will be held all three days in the Press Room, beginning at noon on Friday.

Each publication will be required to sign up for and attend a minimum of two (2) press sessions, however there is no limit as to how many sessions you can attend. Failure to register and/or attend these sessions will put you and your publication in bad standing with our department and potentially the convention as a whole.

We ask that you be kind, courteous and respectful to our guests, staff and other members of the media during these sessions.

Quality Control Check-Ups

Press department staff will be performing post-convention follow-ups with all attending publications. Staff will review all convention reporting to determine that services or coverage provided was performed in equal to or excess of the cost of convention badge(s) to Anime Milwaukee. Number of badges per publication will be a factor in the assessment. Those who have been determined as providing insufficient coverage will either have to meet additional criteria or be denied press access in future years.

We value fair and constructive criticisms of our event and we do not censor appropriate, accurate reports. We offer select members of the media complimentary access as an industry courtesy. Negatively-biased, non-constructive coverage of our event may result in denial of press access to our event in future years.

Online publications will be shared on both our website and our social media as our “thank you” for your coverage.

We welcome any donations of any raw photos and videos for archiving and marketing purposes. In the event that materials are used from a publication, then that publication will be appropriately accredited.

Video and Audio Recording

Please check with event organizers of panels prior to recording audio or visual content. Some panels, such as 18+ events, may have restrictions against doing so. Press are required to honor any requests to cease recording by panel organizers or staff.

Reserved Seating Policy

Certain Anime Milwaukee events are highly attended and space is limited. Depending on the event, locations may be available for the setup of tripods and cameras. Areas are subject to availability, and, as such, space is given solely at the discretion of the Anime Milwaukee function space room supervisor. Reserved press seating is provided as a courtesy, if at all.

The masquerade will have limited seating, and press members who do not register in advance for this event in the Communications Office may forfeit the opportunity to have reserved seating.

Musical Guests

Rights to visually or audibly record or capture musical entertainment content held at Anime Milwaukee are governed by said entertainer’s agent, and Anime Milwaukee honors their requirements. This information will be made available at the time of press badge pick-up. Violations of any arrangements in regard to our musical entertainment guests are responded to with severe and possibly legal action by Anime Milwaukee and the representing label.

Please Note

  • Press membership does NOT gain preferential treatment at autograph sessions.
  • Press membership does NOT qualify a member of the press for preferential treatment at any event over the course of the convention.
  • Reserved seating, IF available (see Reserved Seating Policy above), is not guaranteed and will be in a designated section when available.
  • Press sessions will be made for various convention guests and a list will be made available on-site.
  • Press badges will only be available for pick up in the Communications Office.

Your Rights and Information

Anime Milwaukee does not make public, sell or distribute your or your company’s contact information.
Your information is for internal use by Anime Milwaukee management only unless otherwise stated in ‘optional’ fields.

Certain Anime Milwaukee guests may require you to provide information to participate in their press session. Such information will be acquired from you by the guest’s agent by methods of an additional sign-in sheet, which will be provided at the convention.

Abuse Of Press Privileges

Abuse of press privileges reported to the Press Department is grounds for having press membership and Anime Milwaukee membership revoked. Please conduct yourself responsibly at all times. Violation of any of these arrangements may disqualify requests for covering or attending Anime Milwaukee in future, indefinitely.

If a person feels that their membership is revoked unjustly, they may discuss it with the Press Department Manager and/or the Communications Division Director. The revocation of a membership is a last resort, and the Press Department will do all they can to be certain that members of the press understand why such actions are necessary and how to avoid them.

Please do not hesitate to ask if there is some part of these policies you do not understand. Members of the press may discuss any questions/disputes regarding these policies with the Press Department Manager.

Anime Milwaukee reserves the right to modify our rules and regulations at any time without prior notice and may deny you a press pass for any reason. Submitting the Press Registration Form does not guarantee you a press pass for Anime Milwaukee, as each submission goes through an approval process as well as requires additional materials.

For further questions, contact the Press Department Manager at:

Thank you for reading our rules and regulations.

Communications Office Location and Hours:

Communications Office: MACARTHUR room – 4th Floor of the Hilton Milwaukee City Center


HELPFUL NOTES: The Communications Office will open at 10AM Friday (one hour before opening ceremonies). The first press session is at noon on Friday.

2020 Press Applications are now available here!

For further questions, contact the Press Department Manager at