AIMI is known for her unique style with a red Telecaster guitar. Her voice has great presence that goes beyond expectation from her tiny body, as small as 148cm. She sings, plays the guitar, and her songs fascinates the audience with natural and straight forward “words and “song”. In 2008, she had her major debut in a band called Stereopony (ステレオポニー). The band played in various TV shows and big music festivals. The band broke up in 2012. AIMI was successful as a model as well, modeling in major street fashion magazine KERA, where she was a front page model.
In 2014, she formed AliCE IN UNDERGROUND with Hiroki Arai. Her career as a solo singer-songwriter started in 2016. In February 2017, she released two songs in the same time in LINE MUSIC. In March 2017, she released a new song every week for 4 week consecutively. Then in April 2017, she managed to conduct a first solo live. In September 2017, she launched a crowdfunding campaign on CAMPFIRE, a Japanese crowdfunding site similar to Kickstarter, to release her first solo album and reached the target within 8 minutes after launch and closed with 360% achievement. The crowdfunding was expanded overseas with “TOKYO MiRAI MODE” (mainly in US) in partnership with Tokyo Otaku Mode and it hit the target goal again. All of this led to launch AIMI’s 1st full album called “AIMILION” on April 4, 2018. She successfully gave a solo concert “AIMILION Happy Birthday Party” at WWW on September 4, 2018.
AIMI released venue exclusive and limited time offer “LIMITED CD” on June 2019. In addition, she established her own label “OHELLO RECORDS” on September 4, 2019, and started to stream two albums, “Katakoi” and “Happy birthday” which include 4 songs.